Your Competitive Edge
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Your Reputation: Lia Lando Public Relations and Marketing provides companies an edge in an extremely competitive environment. Our primary goal is to enhance your company’s reputation. We help our client's manage their public image, keeping them in the best light.

Crisis Management: At Lia Lando Public Relations and Marketing our role goes beyond image enhancement to be your reputation protector. We prepare our client's for crisis management. We offer training programs to prepare management to navigate unexpected circumstances which arise, and might shipwreck other less prepared firms.

PR Integrated to Marketing:  Unlike many PR firms, we understand the unique connection between public relations and marketing success.  Therefore, we also offer select marketing services that integrate market share growth with brand awareness. We help introduce new products, services an initiatives with strategic excellence.

Workforce Relations: Great public relations strategies also impact the opinions the work force. Our strategy increases team pride, workforce productivity, and longevity,  Good public relations helps attract and keep remarkable talent vital to success.

Flexible and Affordable Solutions:  Our client's appreciate our ability to be flexible and adapt programs to their needs.  We will shape a custom package of services to meet your unique objectives.  We look forward to discussing and assessing your ongoing needs, or more immediate publicity projects.

 
Available Services
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Publicity & Consulting
Press releases
News Conferences
Photography and Video Assets
Press kits
Media Interviews
Management Coaching
Crisis Management
Spokesperson Communications
Spokesperson Media Interviews
Publicity Strategies
New Product Launches
Special Events & Coordination
Speech Writing / Ghost Writing
Scheduled Communications
Trade Publication Liaison
Training


Internet Offerings
Web Sites
News Blogs
Newsfeeds
Twitter
Social Networking
Podcasts

Intranet Communications

Marketing Services
Brand Development
Marketing Consultation
Logos & Corporate Identity
Brochures & Sales Materials
Print and Electronic Creative
Media Buying & Strategies

 
Experienced Leadership
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Lia Lando is a leading news anchor and public relations expert.   Currently Lia Lando is active as a news anchor in the television industry.   Lia is the main anchor of her own show called "Roc City Tonight with Lia Lando"  at WHEC TV in Rochester.   This infotainment show features the top news stories of the day as well as health, business, entertainment and feature stories.  Lia also co-anchors the 11 pm newscast each weeknight for the NBC affiliate WHEC-TV10.

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Prior to this current assignment, Lia ran her public relations and marketing firm in Rochester, and worked as a news anchor at WIVB in Buffalo NY.   Her duties expanded to include anchoring "Wakeup" Monday through Friday.

Lia's extensive reporting, anchoring and entertainment experience has supported her public relations work, and vice versa.   Her firm - Lia Lando, Inc. - has offered guidance to numerous clients.   One of Lando's biggest public relations successes was with PAETEC - a communications firm based in Rochester that achieved meteoric growth before being acquired.  Lia advised the CEO and skillfully guided the senior team directly in finding innovative ways to tell the PAETEC story in the press.

Prior to starting the firm, Lia was a respected news anchor at the Fox affiliate in Rochester, NY where she developed strong ties to the community.   She has worked as a field reporter and knows the inner workings of news organization like few others.   Lia also served as an on-camera spokesperson for various companies, and brings this rich communication resource to the companies she now serves.

In her early career, Lia worked as profession model and actress, appearing in many national television programs.   Lia offers companies and individuals an attractive, articulate, and friendly communicator to deliver their important messages to the marketplace.  Her experience and relationships make her a top choice for professional communications. Lia is a graduate of Syracuse University and the Newhouse School of Public Communications.