Lia Lando is a leading news anchor and public relations expert. Currently Lia Lando is active as a news anchor in the television industry. Lia is the main anchor of her own show called "Roc City Tonight with Lia Lando" at WHEC TV in Rochester. This infotainment show features the top news stories of the day as well as health, business, entertainment and feature stories. Lia also co-anchors the 11 pm newscast each weeknight for the NBC affiliate WHEC-TV10.
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Prior to this current assignment, Lia ran her public relations and marketing firm in Rochester, and worked as a news anchor at WIVB in Buffalo NY. Her duties expanded to include anchoring "Wakeup" Monday through Friday.
Lia's extensive reporting, anchoring and entertainment experience has supported her public relations work, and vice versa. Her firm - Lia Lando, Inc. - has offered guidance to numerous clients. One of Lando's biggest public relations successes was with PAETEC - a communications firm based in Rochester that achieved meteoric growth before being acquired. Lia advised the CEO and skillfully guided the senior team directly in finding innovative ways to tell the PAETEC story in the press.
Prior to starting the firm, Lia was a respected news anchor at the Fox affiliate in Rochester, NY where she developed strong ties to the community. She has worked as a field reporter and knows the inner workings of news organization like few others. Lia also served as an on-camera spokesperson for various companies, and brings this rich communication resource to the companies she now serves.
In her early career, Lia worked as profession model and actress, appearing in many national television programs. Lia offers companies and individuals an attractive, articulate, and friendly communicator to deliver their important messages to the marketplace. Her experience and relationships make her a top choice for professional communications. Lia is a graduate of Syracuse University and the Newhouse School of Public Communications.